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My Thesis

In May 2010 I finalized my thesis about "The Culture of Communications in the Social Web" and its effects on corporate communications. I defined the phenomenon of the Social Web as

... anything that uses te Internet to facilitate conversations.
Solis/Breakenridge 2009, 17

The scientific problem is best described by the question

What might this increasingly dominant screen socializing mean for the way future generations interact in relationships?
Greenfield 2008, 156

I have embedded a presentation, which outlines my thesis, right below:

You can also download the first pages of my thesis here:
>> "The Culture of Communications in the Social Web" (currently only available in German)
>> English Abstract

If you have any questions about it or if you want a full copy of my thesis, feel free to contact me!

My University


From October 2006 to June 2010 I studied Corporate Communications at the FHWien University of Applied Sciences in Vienna, which I finished with a master's degree.


The focus of my program was on theoretical and practical knowledge of:

Corporate Communications, Public Relations, Marketing, Advertising, Event Management, New Media, Corporate Identity, Strategic Planning, Social Skills, Business Administration and Law.


Within the framework of my university I worked on projects for:

>> Wuestenrot (insurances and financial services)

>> KangaROOS (shoes and apparel)

>> Light for the World (prevention of blindness and restoring of eye sight)

>> Austrian Olympic Comittee (representing Austrian athletes)

>> Minopolis (indoor themepark for kids)

>> Lebenshilfe (support for handicapped persons)


For further information you may have a look at my University's homepage.